Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention. Concentrated formula. Luxurious lather, easy rinsing. Extra gentle cleansers. Does not strip colour. Luxurious fragrance for a multi-sensorial, spa-like experience.